The ‘For Women’ Shopping Myth
What Brands Assume vs. What Women Expect This Women’s Day, let’s break the biggest myth in marketing: Are women really buying what brands...
What Does Love Look Like in 2025?
Smytten Pulse Insights You Can’t Miss Uncover what consumers want this Valentine’s Day - luxury or discovery, experiences or products,...
Lab-Grown Diamonds: Redefining the Future of Fine Jewellery
Lab-grown diamonds are more than a trend—they’re the next big thing in fine jewellery. As consumer preferences shift toward...
Ready to Dominate 2025? Here’s What Every Brand Needs!
2025 is fast approaching, and with it comes a new wave of challenges and opportunities for brands. Staying ahead of the curve will demand...
Heat, Humidity, & Hair Chaos : What’s Behind the Summer Haircare Shift?
As India heats up, so do haircare routines. In this edition of # PulseFinds , Smytten Pulse uncovers how Indian women are rethinking...
Men, Skin & Confidence: The Skincare Surge Among Indian Men
In today’s rapidly evolving grooming landscape, men’s skincare is no longer a niche, it’s a growing necessity. To understand the shifting...
Summer Sips & Flavor Shifts: What’s Driving India’s Summer Beverage Preferences in 2025?
As temperatures soar, so does the demand for summer refreshments. In this edition of #PulseFinds , we explore how Indian consumers are...
Mess, Stains & Laundry Pains: Insights Behind the Detergent Drama in Indian Homes
India’s laundry habits are evolving faster than ever. From the traditional reliability of powders to the modern convenience of pods,...