The Great Indian Switch: What’s Really Driving EV Adoption in India?
Discover why 50% of Indian shoppers consider EVs. Explore insights on battery costs, range anxiety, and the future of electric vehicle adoption in India.
7 Festive Footwear Trends in India for 2026 That Brands Should Watch
Discover 7 festive footwear trends shaping India in 2026, from ethnic styles and comfort to budgets, city-tier shifts and omnichannel shopping.
Kaapi, Cold Brew & Confessions
Explore surprising coffee confessions from 1,000 Indians, from caffeine-free loyalty to year-round cold coffee, in PulseAI Research’s latest Coffee Day study.
Matcha Has Left the Cup: What the Matcha Trend in India Means for Brands
Matcha is moving beyond cafés into beauty, wellness and visual culture. PulseAI Research explores what this consumer shift could mean for brands.
Are You Sibling-Approved, Rakhi-Ready?
New PulseAI research reveals that 2 in 3 people choose Rakhi gifts last-minute, using Reels and social links to decode what their siblings really want.
India@80: Indian at Heart. Indian Brands in the Cart?
Discover what Indian consumers reveal about Indian brands, global brands, trust, quality and purchase choice this India Independence Day. Download the report.
The Whey Indians Eat: How Indians Really Consume Protein
New research by PulseAI on 2,000 Indian consumers reveals the gap between protein awareness, tracking habits, and actual dietary behavior. Download the report.
Solar Adoption in India: 92% Are Interested but Few Are Installing
India has 92% interest in solar but low adoption. Discover why consumer hesitation, not awareness, is the biggest barrier to rooftop solar installation.