Shaving Trends That’ll Cut Deep
What Men Really Want from Their Razor Experience? For Indian men, shaving is no longer just a routine driven by habit. It’s becoming a conscious grooming choice shaped by comfort, convenience, value, and evolving personal style. From daily groomers to occasional shavers, razor decisions today reflect changing lifestyles rather than fixed rituals. In this edition of The Pulse Shift , we explore how Indian men are rethinking shaving and what this behavioural shift means for the future of the...
Mattress? More Like “Mat-Stress”: India’s Sleep Story Just Took a Pain-Filled Plot Twist
A mattress is supposed to fix sleep. Relieve pain. Improve comfort.But for a growing number of Indian consumers, it’s doing the opposite. In this edition of The Pulse Shift , we unpack why mattresses once considered long-term, low-involvement purchases are now becoming sources of dissatisfaction, discomfort, and early replacement. What’s driving this shift, and what does it signal for brands operating in the sleep and comfort category? Why Are Mattresses Failing Indian Sleep? Buying a...
Sun, Skin & SPF : Truth About Sunscreen Misconceptions (And Why It’s Hurting Brands)
At Smytten Pulse , we decode the ‘WHY’ behind consumer behavior. With summer here, sunscreen is essential but improper usage leads to...
The ‘For Women’ Shopping Myth
What Brands Assume vs. What Women Expect This Women’s Day, let’s break the biggest myth in marketing: Are women really buying what brands...
What Does Love Look Like in 2025?
Smytten Pulse Insights You Can’t Miss Uncover what consumers want this Valentine’s Day - luxury or discovery, experiences or products,...
Lab-Grown Diamonds: Redefining the Future of Fine Jewellery
Lab-grown diamonds are more than a trend—they’re the next big thing in fine jewellery. As consumer preferences shift toward...
Ready to Dominate 2025? Here’s What Every Brand Needs!
2025 is fast approaching, and with it comes a new wave of challenges and opportunities for brands. Staying ahead of the curve will demand...
Heat, Humidity, & Hair Chaos : What’s Behind the Summer Haircare Shift?
As India heats up, so do haircare routines. In this edition of # PulseFinds , Smytten Pulse uncovers how Indian women are rethinking...