Effective Date: ___
At Surfboats Solutions Private Limited, we prioritize the privacy and security of our users. This Privacy Policy outlines how we collect, use, and protect your data when you use our survey platform. By accessing or using the PulseAI Research platform; you agree to the terms of this Privacy Policy. Please read it carefully.

1. Introduction

Surfboats Solutions Private Limited offers a platform that enables users to create, manage, and analyze surveys using cutting-edge artificial intelligence (AI) and large language models (LLMs). The platform allows users to interact with an AI-powered bot to design surveys, select the appropriate audience from the Smytten user base, and collect responses. This policy explains how we handle your personal data, the data collected from Smytten users, and the terms governing the use of the platform.

2. Who We Are?

"PulseAI Research" is an advanced AI-driven platform developed by Surfboats Solutions Private Limited, incorporating machine learning, large language models (LLM), and Google-grounded web scraping technologies to enable the creation, distribution, and analysis of surveys. The platform facilitates user interaction via conversational interfaces to define research objectives, structure, and methodology, and generates tailored surveys based on user input. PulseAI Research utilizes Smytten's user data, including demographic, behavioral, and purchase patterns, to target relevant survey audiences. Surveys are administered to selected cohorts, and the resulting data is analyzed using AI to provide real-time insights and analytics. PulseAI Research is designed for iterative customization of surveys, ensuring optimal relevance and accuracy. The platform operates in compliance with applicable privacy and data protection laws, ensuring user data security and confidentiality.

3. Roles We Play

In relation to the PulseAI Research platform, PulseAI Research acts as both a data controller and a data processor in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and other relevant privacy regulations.

As the data controller, PulseAI Research determines the purposes and means of processing personal data in connection with the operation of the PulseAI Research platform, including the creation, distribution, and analysis of surveys, as well as audience segmentation. PulseAI Research is responsible for ensuring compliance with all applicable data protection laws, including ensuring the secure handling, storage of information provided by users, and for maintaining transparency regarding the collection, use, and sharing of such data.

As the data processor, PulseAI Research processes personal data provided by users in connection with the surveys, including demographic, behavioral, and engagement data derived from Smytten's user base. PulseAI Research shall process such data solely for the purposes of administering surveys, segmenting relevant audiences, and providing insights to survey creators, all in strict accordance with the user's documented instructions. PulseAI Research will implement and maintain appropriate technical and organizational measures to protect the data from unauthorized access, loss, alteration, or disclosure. All personal data will be handled with the highest degree of confidentiality and in full compliance with applicable data protection regulations.

4. Information We Collect

• User-Provided Information

When you create a survey, register for the platform, or interact with our PulseAI Research bot, we collect the following types of information:
Personal Information: This includes your name, email address, organization details, and other contact information necessary to facilitate survey creation and communication.
Survey Content: This includes the research objectives, questions, survey structure, and any data you provide to design and customize your survey.

• Smytten User Data

When a survey is created, the bot accesses a pool of Smytten users to recommend an appropriate audience based on various factors such as:
Demographic Information: Including but not limited to age, gender, location, and interests (as shared by users during their registration or engagement on the Smytten platform).
Behavioral and Engagement Data: This includes data on user activity within the Smytten platform such as browsing behavior, purchase history, and engagement with other products and services on the platform.
Survey Responses: The survey responses provided by the Smytten users after completing the survey.

• AI Interaction Data

During the survey creation process, the AI bot may gather and analyze text-based interactions, user inputs, and other interactions related to designing the survey or refining it through conversation.

5. Use of Information

• Survey Creation and Customization
  We use the information provided by you to create, refine, and customize your survey. PulseAI Research bot will interact with you to understand your research goals, objectives, and methodology, and will scrape relevant information from the web to support survey design.
• Audience Targeting and Selection
  Based on the research objectives and other details shared by you, the bot will recommend an appropriate segment of the Smytten user base (audience) that aligns with your target demographic. You can either accept the bot's audience selection or manually choose from the available pool of Smytten users.
• Survey Distribution and Data Collection
  Once the survey is finalized, it will be distributed to the selected audience through the platform. The survey responses will be collected and made available for analysis.
• Data Analysis and Reporting
  We use AI-driven analytics to analyze the survey responses. Insights and raw data will be shared with you to support your research and decision-making. You may also engage in further conversations with the PulseAI Research bot to explore the data from different perspectives.
• Payment Processing
  Payment information will be used to process payments for survey-related services. Payment information is handled securely by third-party payment processors.

6. Audience Restrictions and Survey Approval

Certain surveys may not be suitable for the Smytten audience. In such cases, the following procedures apply:

• Audience Selection Review:
  If the content or topic of the survey is deemed inappropriate or non-compliant with Smytten's guidelines, the bot will notify you at the audience selection stage.
• Manual Review:
  In cases where the bot detects potential issues, the survey will undergo manual intervention by the Smytten team. This ensures that the survey aligns with the platform's policies and audience interests.
• Refund Policy:
  If a survey is rejected or not executed due to non-compliance with the audience's preferences or policies, any payment made by the user will be fully refunded.

7. Data Sharing and Privacy

• Personal Data Sharing
  We do not share personally identifiable information with survey creators unless explicitly consented to by the user or required by applicable laws. Data shared for surveys will be anonymized or aggregated to protect the privacy of the individuals.
• Smytten User Data:
  Smytten users' data (including demographic, behavioral, and engagement data) will only be used for survey targeting and audience segmentation. Smytten will not share individual responses or any personally identifiable information without express consent from the user.
• Data Ownership:
  Survey creators retain ownership of the content they submit to the platform, including research objectives and survey questions. The survey responses, aggregated data, and insights generated from the survey will be available to the creator for analysis, but the PulseAI Research platform reserves the right to use this data to improve the AI and survey system for future use cases.
• Data Security:
  We implement robust security measures to protect the data you provide. This includes encryption, secure access protocols, and regular security audits to protect against unauthorized access and data breaches.

8. AI Technology and Data Usage

PulseAI Research Platform uses artificial intelligence, machine learning, and large language models (LLMs) to power the survey creation process and audience targeting. These technologies analyze user inputs and interactions, extract relevant information from publicly available sources on the web, and provide recommendations based on the data. By using the platform, you consent to the use of AI and machine learning to process and analyze your inputs, survey data, and other relevant content.

9. Retention of Data

We retain the data you provide and the survey responses for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Survey data will be retained for a reasonable period to allow for analysis and reporting. After this period, data may be anonymized or deleted in accordance with applicable laws.

10. Your Rights

You have the following rights regarding your personal data:

• Access:
  You can request access to the data we hold about you.
• Correction:
  You can request corrections to any inaccuracies in your data.
• Deletion:
  You can request deletion of your data, subject to legal requirements and retention periods.
• Opt-out:
  You can choose not to participate in certain surveys or withdraw your consent for data processing at any time.

To exercise any of these rights, please contact nodal@smytten.com

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the revised policy on the PulseAI Research platform with a new effective date. Your continued use of the platform after such changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:

Smytten Privacy Team

E-mail id: nodal@smytten.com

Contact Days: Monday to Saturday (10 a.m. to 7 p.m.)

Cookie Notice

1. Introduction to Cookies

Cookies are small text files stored on your device (computer, mobile phone, tablet, or any other mobile device) when you access or use PulseAI Research's platform and services ("Services"). This Cookie Notice explains how we use cookies, pixels, and other similar technologies (collectively referred to as "Cookies") to enhance your experience and provide more personalized and efficient services.
By using PulseAI Research, you consent to the use of cookies as described in this notice, unless you manage or disable them as outlined below.

2. Types of Cookies We Use

We use both first-party cookies (set by PulseAI Research) and third-party cookies (set by external servers) on our website and Services. These cookies are used to gather metrics, personalize content, improve service performance, and deliver targeted advertising.

3. Purpose of Using Cookies

We use cookies for various purposes, which are as follows:

• Performance and Analytics:
  To collect information on user activity on our platform (such as page views, clicks, interactions, and survey responses). This helps us optimize the platform and improve user experience. For example, we measure the time it takes to complete surveys, identify survey abandonment rates, and assess the effectiveness of survey designs. The data is anonymized and aggregated for analysis purposes.
• Functionality and Personalization:
  To remember your preferences and settings, such as language and device type, to enhance your experience when you return to PulseAI Research. We also store information such as username or preferences to streamline your login and use of the platform.
• Security:
  To authenticate your identity and ensure that you are securely logged into the platform. This also helps us detect and respond to any potential security incidents.
• Advertising:
  We may use cookies to deliver personalized advertising based on your interests and online behavior. These cookies help us measure the effectiveness of marketing campaigns and show you relevant ads on third-party websites. You can opt out of targeted advertising by visiting nodal@smytten.com
• Google Analytics:
  We use Google Analytics to measure the effectiveness of our website, campaigns, and referral sources. Google Analytics aggregates and anonymizes user data, which is used to optimize and refine the platform.

4. Cookie Categories

We use the following types of cookies:

• Required Cookies:
  These cookies are necessary for the basic functionality of the platform, such as enabling you to sign in and navigate through surveys securely. These cookies cannot be disabled as they are essential for the Services to operate properly.
• Functional Cookies:
  These cookies enhance the user experience by storing user preferences and customizations. They allow us to remember language preferences, and device or browser settings, and help improve the usability of the platform.
• Advertising Cookies:
  These cookies are used to serve personalized ads based on your interests and browsing activity. We may work with third-party advertising networks to track your online activity across different websites. This helps us deliver ads relevant to you, and measure the success of our campaigns. To opt out, please visit nodal@smytten.com.

5. Managing Cookies

You have the option to manage and control the use of cookies through your browser settings. You can block or delete cookies by accessing your browser's privacy settings. However, disabling cookies may affect your ability to fully use the platform and some functionalities may not work as intended.
To manage cookies within your browser, you can refer to your browser's documentation or visit nodal@smytten.com. Please note that some features of PulseAI Research may not work correctly if you disable cookies.

6. Third-Party Cookies and Services

We may use third-party service providers, including advertising networks and analytics providers, who may set their own cookies on your device. These third parties may collect and use data in accordance with their own privacy policies. PulseAI Research is not responsible for the actions or privacy practices of third-party providers.

7. Cookie Duration

Cookies can be either session-based or persistent. Session cookies are temporary and are deleted once you close your browser. Persistent cookies remain on your device for a specified period or until you delete them.

8. Do Not Track (DNT) Requests

At present, PulseAI Research does not respond to "Do Not Track" signals in web browsers. As there is no uniform standard for "Do Not Track," we do not take any specific action based on these signals. You may, however, manage cookies as described above.

9. Changes to This Cookie Notice

PulseAI Research reserves the right to modify or update this Cookie Notice at any time. Any changes will be reflected in the updated notice, and the revised version will become effective once posted on the platform. By continuing to use PulseAI Research after the changes, you consent to the updated cookie practices.

10. Contact Us

If you have any questions regarding this Cookie Notice or how we handle cookies and other technologies, please contact us at nodal@smytten.com
By continuing to use PulseAI Research, you consent to the use of cookies as outlined in this notice.