Decisions don't wait
for decks.

So we built research that could keep up.

PulseAI Research is an AI-first consumer intelligence and research company powered by real shopper behaviour, not just responses. We revolutionize how brands connect with their audiences by providing real-time, actionable insights powered by advanced artificial intelligence. Our platform enables businesses to decode evolving consumer behaviors, measure campaign impacts, and make informed decisions with unprecedented speed and accuracy. We believe insight should be instant, intelligence should be actionable, and research should never be a bottleneck. PulseAI Research exists to help brands move at the speed of their consumers—powered by data, driven by purpose.

The problem we
couldn’t ignore
Research took weeks. Decisions couldn’t wait.
Our heritage
What we trust more
than answers
Real trials, choices, and purchases.
Our mission

Built on real consumer actions

30Mn+

Active shoppers

5Bn+

Behaviour signals

150Mn+

Product trials

72 hours

To decision clarity

2800+

Brands

Where our signals
come from

Not a panel. Not claimed intent.

PulseAI Research is powered by Smytten — a live ecosystem where consumers:

Phone
Try
Discover
Buy
Compare

Every insight is rooted in this behaviour.

The people behind
PulseAI Research

Trisha Maheshwari

Trisha Maheshwari

Lead - Category

Smytten

Swagat Sarangi

Swagat Sarangi

Co-Founder, Smytten & PulseAI Research

Ex- McKinsey, Google, Unilever

Siddhartha Nangia

Siddhartha Nangia

Co-Founder, Smytten & PulseAI Research

Ex- Unilever, Almarai

Shishir Varma

Shishir Varma

Chief Executive Officer, PulseAI Research

Former Managing Director, Kantar

Avirup Chakraborty

Avirup Chakraborty

Head - Consumer Insights & Research, PulseAI Research

Ex- Kantar, Nielsen, Toluna

Pratiti Shah

Pratiti Shah

Lead - Brand Partnerships

Smytten

Dipit Kaur Kochar

Dipit Kaur Kochar

Lead - Category

Smytten

Trisha Maheshwari

Trisha Maheshwari

Lead - Category

Smytten

Swagat Sarangi

Swagat Sarangi

Co-Founder, Smytten & PulseAI Research

Ex- McKinsey, Google, Unilever

Powering the decisions of
2800+ brands