Soaprah Moments: India's Handwash Rituals & Clean Preferences
Welcome to this week’s edition of The Pulse Shift – our weekly drop of consumer truth, powered by Smytten PulseAI. This time, we dip...
Is India Still a Biscuit-Loving Nation?
Welcome to The Pulse Shift - Smytten Pulse’s weekly consumer insights spotlight on what’s really moving the Indian consumer. India’s...
Bite Me Not: How India Keeps Mosquitoes Away?
Welcome to The Pulse Shift - Smytten Pulse’s weekly consumer insights spotlight on what’s really moving the Indian consumer. Get ready...
Painted Dreams, Messy Truths About Paint Industry in India
The paint industry in India is undergoing significant transformations, driven by evolving consumer preferences. As homeowners and...
The Gut Check: Decoding India’s digestive health shift
Our latest Pulse Shift report reveals why gut health in India is becoming the country’s new wellness currency, reshaping habits and...
Health Goes Wearable: Decoding India’s Smart Health Shift
The world of smart health wearables has moved from novelty to necessity. From fitness trackers and smartwatches to emerging form factors...
Deodorant Is Dead: India’s Fragrance Market Undergoes a Structural Shift
The fragrance industry in India is undergoing a dramatic transformation. Once dominated by deodorants as the affordable entry point, the...
FESTIVE BEAUTY PULSE 2025
Beauty has taken on a new meaning this festive season. The Festive Pulse 2025: Beauty & Personal Care Report by Smytten PulseAI reveals how India’s shoppers are moving from discount-led decisions to quality-led investments. From skincare to gifting, the focus is shifting toward performance, trust, and purpose — beauty that lasts beyond the festive glow. Key Insights from the Report Spending Rises with Purpose This rise isn’t driven by impulse — it’s anchored in intent. Consumers are viewing...