Sun, Skin & SPF : Truth About Sunscreen Misconceptions (And Why It’s Hurting Brands)
At Smytten Pulse , we decode the ‘WHY’ behind consumer behavior. With summer here, sunscreen is essential but improper usage leads to...
The ‘For Women’ Shopping Myth
What Brands Assume vs. What Women Expect This Women’s Day, let’s break the biggest myth in marketing: Are women really buying what brands...
What Does Love Look Like in 2025?
Smytten Pulse Insights You Can’t Miss Uncover what consumers want this Valentine’s Day - luxury or discovery, experiences or products,...
Lab-Grown Diamonds: Redefining the Future of Fine Jewellery
Lab-grown diamonds are more than a trend—they’re the next big thing in fine jewellery. As consumer preferences shift toward...
Ready to Dominate 2025? Here’s What Every Brand Needs!
2025 is fast approaching, and with it comes a new wave of challenges and opportunities for brands. Staying ahead of the curve will demand...
Heat, Humidity, & Hair Chaos : What’s Behind the Summer Haircare Shift?
As India heats up, so do haircare routines. In this edition of # PulseFinds , Smytten Pulse uncovers how Indian women are rethinking...
Men, Skin & Confidence: The Skincare Surge Among Indian Men
In today’s rapidly evolving grooming landscape, men’s skincare is no longer a niche, it’s a growing necessity. To understand the shifting...
Summer Sips & Flavor Shifts: What’s Driving India’s Summer Beverage Preferences in 2025?
As temperatures soar, so does the demand for summer refreshments. In this edition of #PulseFinds , we explore how Indian consumers are...