Festive Pulse 2025: Kitchen & Home Essentials
The Indian household has redefined indulgence. The Festive Pulse 2025: Kitchen & Home Essentials Report by Smytten PulseAI reveals how consumers are celebrating smarter — prioritising utility, durability, and long-term value over ornamental excess. From gifting grocery hampers to upgrading home essentials, practicality has become the new status symbol. Key Insights from the Report Spending Shifts Towards Utility-Led Products Household spending is at an all-time high — but not for showy...
GST has done what discounts couldn’t
Why GST turned affordability into ambition for India’s next wave of car buyers? This edition of The Pulse Shift , powered by Smytten PulseAI , dives into how India’s car buyers are shifting gears from affordability to aspiration. What began as a fiscal reform has become a cultural reset, where savings are being channelled into upgrades, EVs, and renewed confidence behind the wheel. Our latest report decodes this transformation — revealing how the middle class is no longer waiting for...