Live Product Testing
Built on real trials.

Powering the decisions of
2800+ brands

Live product testing built for
real-world validation

In-App Testing (Smytten Platform)

Place products in a live discovery environment and track real consumer interactions and feedback.
  • Mock placement in real marketplace
  • Consumer discovery and interaction tracking
  • Structured feedback and responses

In-Store Testing (Smytten Stores)

Test products in physical retail settings where consumers see, try, and respond in real time.
  • Live sampling and product interaction
  • Planogram and shelf placement testing
  • Guided feedback and observation

The scale behind every
real-world test

5Bn+

Signals powering behaviour-first research

30Mn+

High-intent shoppers driving every study

72 hours

Turning briefs into decision-ready clarity

2800+

Brands across categories and industries

Trusted by leaders shaping

how brands make decisions

Aditya Sharan
Trusted Leader

Aditya Sharan

Head - Consumer Insights, HONASA

In Consumer Insights, what really matters is working with partners who understand the pace at which digital-first brands operate. Smytten has helped us run quick, credible surveys and test early ideas, concepts, and claims without the usual friction that comes with consumer studies. The access to high-intent audiences and consistent sample quality has been especially valuable. Overall, it's a solid tool for insight teams that want agility without compromising on rigor – and at a very reasonable cost.

Arjun Vaidya
Trusted Leader

Arjun Vaidya

Co-Founder, V3 Ventures

I have been associated with Smytten PulseAI since inception & it is a transformative research platform. In the past research was expensive and took time. This is fast, cost effective and still reliable. The live signals from real shoppers is massively useful in thesis building, due diligence & to hunt for the next big untapped opportunity. Great work Swagata, Sid, and team!

Kinjan Shah
Trusted Leader

Kinjan Shah

Head - Consumer Insights, Seba Med

Through Smytten PulseAI, we were able to capture brand awareness and perception in the personal care category. The insights helped us refine our ad communication, and we continue to rely on these studies with Smytten PulseAI.

Shobha Venugopal
Trusted Leader

Shobha Venugopal

Head - Consumer Insights, CavinKare

Through Smytten PulseAI, we could capture product feedback from real consumers for our formulations across diverse categories ranging from Haircare to Petcare. It enabled us to make necessary changes in the formulation and gave nuanced insights for further product development. Smytten PulseAI has become a preferred consumer research partner for us in a short time.

Arun Gowda
Trusted Leader

Arun Gowda

Co-founder, Thesis

Most skincare brands launch and hope. We chose to listen first. Thesis is born from the idea of transforming skincare into a ritual rather than a routine, and we believe real users are the best R&D team for a brand. We partnered with Smytten PulseAI to validate our hypothesis before formally launching in the market. The insights we got from real users are now being utilized in building products that users want, understanding relevant marketing channels, and streamlining distribution strategies. Smytten PulseAI is making consumer research relevant, transparent, and accessible while keeping it within the reach of newer players like us. What better than building with our future consumers!

Tune into research built for instant
connections and instant decisions