India@80: Indian at Heart. Indian Brands in the Cart?
Discover what Indian consumers reveal about Indian brands, global brands, trust, quality and purchase choice this India Independence Day. Download the report.
The Whey Indians Eat: How Indians Really Consume Protein
New research by PulseAI on 2,000 Indian consumers reveals the gap between protein awareness, tracking habits, and actual dietary behavior. Download the report.
Solar Adoption in India: 92% Are Interested but Few Are Installing
India has 92% interest in solar but low adoption. Discover why consumer hesitation, not awareness, is the biggest barrier to rooftop solar installation.
Luggage Buying Behaviour in India Has Shifted — Here's What 2026 Research Reveals
New consumer research reveals how luggage buying behaviour in India is shifting. From price windows to brand preferences, here's what Indian travellers want
One Country. Two OTT Universes
New research reveals a structural divide in India's OTT market. North & South India differ sharply on subscription intent, female star power, & platform usage.
South OTT Is Where the Stars Are No Longer Just Kings
Who are the most influential South OTT stars? Explore the talent ranking based on awareness, watch intent, and subscription pull.
The Star with the Loudest Cheers isn't the OTT Winner.
Who really wins on OTT? Go beyond social media buzz to uncover real audience engagement, sentiment, and performance insights across platforms.
From Shaadi Gold to Strategy Gold
Discover how Gen Z and Millennials are reshaping gold buying in India—from modular purchases to silver shifts and rising trust demands.