Sun, Skin & SPF : Truth About Sunscreen Misconceptions (And Why It’s Hurting Brands)

At Smytten Pulse, we decode the ‘WHY’ behind consumer behavior. With summer here, sunscreen is essential but improper usage leads to sunburns, frustration, and brands taking the blame. Our latest #PulseFinds uncover critical gaps impacting sunscreen brands’ trust, sales, and credibility.

High SPF, Low Awareness

Pulse Find 🔎 : Consumers associate SPF with all-day protection. Brands must push proper application to prevent dissatisfaction.

Burned and Blaming Brands

Pulse Find 🔎 : Brands risk losing credibility for consumer mistakes. Educating users can protect both skin and brand trust.

UVA? UVB? No Clue.

Pulse Find 🔎 : Poor UVA/UVB awareness leads to misplaced brand distrust. Clear messaging can drive stronger consumer confidence.

Reapply or Regret

Pulse Find 🔎 : Misapplication, not SPF strength, causes product complaints. Brands must make reapplication awareness a priority.

How Smytten Pulse Helps Brands?

• Get Insights In 72 Hours : AI-powered surveys deliver real-time consumer data.
• Reach High-Intent Consumers : Target 25M+ shoppers based on trial and purchase behaviors.
• Decode Trends, Optimize Strategy : Leverage deep consumer insights to refine products and marketing.

This is just a glimpse of what we uncover every day. Want to see how these insights can power your brand strategy?